UFC 215 will take place at Rogers Place in Edmonton, Alberta on September 9. UFC fans are usually very knowledgeable about UFC promotions and the fight cards that make up an event as the UFC goes all out in marketing and promoting its events. However UFC 215 could be an exception as the event has slipped under the radar and has not received a lot of publicity in the lead up.
Johnson Looking To Cement GOAT Legacy
Headlining UFC 215 is UFC flyweight champion Demetrious Johnson who will defend his belt against Ray Borg and look to create history for the most successful title defenses in the UFC. The co-main event will see Brazil’s Amanda Nunes defend her bantamweight belt against Valentina Shevchenko.
There are many MMA fans who believe that Demetrious Johnson is on the cusp of becoming the Greatest Of All Time (GOAT) and Johnson believes that a win over Borg will seal his legacy as the GOAT. He admitted in a recent interview that the UFC had not done enough to promote UFC 215 and give him the credit and recognition that he is due.
Johnson Unhappy With UFC Marketing
Johnson does have a point because UFC 215 does have two titles on the line and one would expect a lot more buzz for the event. The UFC marketing team can be forgiven for slacking off a bit as they have just finished a hectic two months promoting the Mayweather vs. McGregor show.
But Johnson is quick to point out that even at the Mayweather vs. McGregor fight, the UFC was promoting UFC 217 at Madison Square Garden instead of promoting UFC 215 – which was the company’s next event. Johnson said if he was part of the UFC marketing team, he would have focused on selling UFC 215 instead of UFC 217.
Is Dana White Underselling On Purpose?
However it is quite possible that the UFC might be deliberately playing down UFC 215 because UFC President Dana White has made it clear that he isn’t very happy with Demetrious Johnson and Amanda Nunes. White was upset with Johnson after he refused to fight TJ Dillashaw and insisted on fighting Ray Borg. White believes that the fight with Dillashaw would have sold more pay-per-views for the promotion. He also promised that Nunes would not headline a Main Event again after she pulled out with less than 24 hours notice from a Main Event fight at UFC 213.
Just goes to show that even if you are the GOAT or a UFC champion, you still need to be in the good books of Dana White!